Here's Chelios reminding us all that he's been hit in the head a few times. How else can you explain this sort of statement:

"It's too bad that, like I said before, you've got a guy who has no idea the past 10 years what he's done to our league, and then he goes and blames it on economics because he's a numbers guy," Chelios said. "The thing is to make it work, and obviously over the past 10 years he hasn't.
"If they're hell-bent on breaking the union, then that's OK. That's business. Like I said, we understand that part of it. The marketing part, the situation the league's gotten itself into, I mean, there's no one to point fingers at except the guys running the league. I mean, it's absolutely ridiculous for him to keep coming up with excuses and blame it on economics. It's marketing, that's all. ...
"The proof's in the ratings. The proof's the marketing. The TV deal we just signed, it's horrible."

Chris, buddy, come back to us. The problem isn't marketing or revenue - it's that too much of those revenues are being put in the salary line. Maybe if the Union decided that its members could do a bit more to help the game market itself...